My name is Rick Tracewell, owner of Milestones DJ Entertainment (a Tracewell Media, Inc. company). Here’s a brief bio on myself and the business.
First and foremost, I’m a father to a great group of people and partner to a wonderful woman. My “other job” is owner of Shift+4 Marketing, a marketing, PR and design firm that I started back in 1990. The company has changed form and services offered many times over the years, but for the most part it’s about identity and marketing companies (and products/services) large and small. I wouldn’t be a good marketing guy if I didn’t at least tell you to call me if you need marketing and design assistance.
I also dabble in music (lead vocals, guitar, piano) and writing (music, stories, articles, screenplays).
I owned and operated a successful mobile disc-jockey business (BONK! Productions – see photo below) in the south bay area (San Jose, Santa Cruz, Monterey, etc.) in the late 80′s to the mid 90′s, but closed it when the Internet took off (too many web sites to design back then!). I always kept up with the music collection I had amassed over the years and eventually digitized and organized it on the computer. I still did weddings and parties for friends and former customer referrals over the years. Yes, I still have crates and crates of classic vinyl and can’t seem to get rid of them for some reason.

That's me on the left (circa 1990) along with Paul Sanchez, a lifelong friend and former DJ at a business fair in Santa Cruz. Notice the giant system behind me with those strange pieces of equipment that spin around with a needle that rides along grooves in those vinyl discs.
After DJing a few weddings for friends of friends in 2005 and discovering a need for professional wedding DJs in the Sierra Foothills, I decided to re-invest in some brand new equipment and to start offering my services again to a select clientele. Over the years since, the company has grown into the premiere wedding entertainment company it is today and expanded into Photography and Live Music while keeping our focus on the wedding industry.
In 2010 I decided to change the name of the DJ side of the business from Tracewell Entertainment to Milestones DJ Entertainment to emphasize our commitment to helping our customers celebrate the milestones of their lives – weddings, anniversaries, birthdays, graduations, engagements, etc.
I don’t accept every request that comes through the web site or through word of mouth, and our company is certainly not the cheapest DJ company you’ll find (not the most expensive, either – by far), however, I do promise you that you won’t find any wedding DJ business that will work harder to make sure that your wedding or event turns out even better than you imagined (just read our references pages). I spend many, many hours preparing music, talking with every single one of our customers, consulting with the event coordinators and other professional vendors, and we arrive very early to make sure that everything is up and running smoothly before your guests arrive.
I believe that after speaking with me, you’ll get a sense of our professionalism and knowledge of the industry and once you reserve our services, you’ll have that sense of relief that you have hired a professional company that cares about you and your day as much as you do.
I hope to speak with you soon and that Milestones DJ Entertainment will be a part of making your event a big success for you and your friends and family.
Feel free to call me at (888) 612-6365 seven days a week to discuss your DJ/MC and Live Entertainment needs.
All the best,
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Rick Tracewell, Owner
Milestones DJ Entertainment

